Its was announced today that Volkswagen would be the ‘Official’ Car of AtlĂ©tico de Madrid for a year. Last year there were rumours that the club were going to sign a deal that would see the famous VW design on the Atleti shirt. For now it seems that this the deal will resemble one the club shares with Click Seguros, Mahou etc which are seen as partnership sponsors more than a main sponsor. It is worth pointing out that these deals are quiet common in England, i.e. Manchester United have a deal with Audi and Arsenal have a deal with Citroen. The players received a new Beetle for all their hard work, remember what happened when Kia did something similar? News that AtlĂ©tico are still looking for sponsors for the shirt has not gone away with stories that the club are now looking to Qatar.

Comments
Posted On
Feb 02, 2012Posted By
MartinSeems to me like the players are embarrassed about their Beetles. They’re doing all they can to hide it in that pic haha.
Posted On
Feb 02, 2012Posted By
Mirai_TorresWe are having such a deal in Cologne with Ford. Here most of the players are keeping to it because the press LOVES to write it when they are not coming with their club cars interpretating unprofessional behaviour into the players and use it against the club.
I mean if I had to chose between a Beetle and a Lamborghini I’d NOT take the Beetle
Posted On
Feb 02, 2012Posted By
Garreth NunnIf it was the old fashioned Beetle I would have it in a heartbeat, it’s my dream car.
Posted On
Feb 03, 2012Posted By
AtleticoGlasgowAre the players trying to look like the fab four?
Would love to see a pic of Van Persie turning up to training in his C3.
Posted On
Feb 08, 2012Posted By
palcThis wont have a good effect on the teams performances. The players needs confidence. No way they would be more confident riding that ridiculous looking car!